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Rolex or
Replica?? Don't get E-Screwed!!
Many people are buying and selling Rolex and other fine timepieces
over the internet.
Most are honest people representing their product correctly.
However, some are either
intentionally or unintentionally representing their watches as
something they are not.
Having a resource to clarify this information can mean the
difference between making a wise
investment in a quality timepiece, and overpaying for something that
was misrepresented.
(PLEASE NOTE:
The Replicas, Fakes, Copies, Knock-Offs, and Counterfeits
identified on this page are NOT meant to represent ALL
counterfeit Rolex watches
in circulation, but merely an example of some of the
counterfeits you may encounter.)
Counterfeit Rolex Yacht-Master with "clear
casebacks".
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CLEAR CASEBACKS... Probably one of the easiest ways
to identify a fake Rolex is by the caseback. Counterfeiters
will often use a clear display, or "skeleton" caseback, thus
allowing you to view the inner workings of the watch. The
problem is Rolex does not make such a watch, therefore,
these models are easily identified as counterfeit.
(Please Note: There are only 2 "known" examples of Rolex
watches with glass "exhibition backs", and they are both
vintage manual wind models from the 1930s, and they were not
"production" models.) |
Counterfeit Rolex models with "engraved casebacks".
Left: Counterfeit Submariner with engraved
hallmarks & logos.
Right: Counterfeit Daytona with engraved "Winner
Rolex 24".
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ENGRAVED CASEBACKS... In addition to the "clear
casebacks" listed above, engraved casebacks are another easy
way to identify counterfeit Rolex watches. Again, Rolex does
not engrave the caseback with logos, hallmarks, or designs
(as shown in the example above). Genuine Rolex models will
have a "smooth" caseback, and are free of these engravings.
The rare exceptions to this are ladies' models (prior to the
mid 1990's) which had "Original Rolex Design" or a similar
variation thereof, engraved on the caseback in an arc
fashion. Another exception is on the Sea-Dweller case
backs which will have "ROLEX OYSTER ORIGINAL
GAS ESCAPE VALVE" engraved around the outside of the
caseback in an arc fashion. |
Comparison of genuine and counterfiet "hologram
stickers".
Left: Genuine Rolex hologram-encoded 3-dimensional
sticker.
Right: Counterfeit fabricated hologram sticker.
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HOLOGRAM STICKERS... Genuine Rolex models are shipped
new from the factory with a Hologram-encoded (3-dimensional)
sticker on the caseback. This sticker features the
trademarked Rolex "crown" positioned above the watch's case
reference number. The hologram can be easily identified by
viewing it from different angles, thus causing the
background pattern to change.
However, "most" counterfeit stickers are not holograms at
all, but rather simply a repetitious "Rolex" pattern which
does not change in appearance when viewed from different
angles. It is worth mentioning that the genuine Rolex
hologram stickers did not feature the "crown logo" as a part
of the hologram until (around) 2002, when the sticker was
redesigned. At that time, the Reference number was also
changed from gold lettering to black, as it is currently. |
Comparison of a genuine and counterfiet "date
magnification".
Left: Genuine Rolex Submariner with proper (2.5
times) date magnification.
Right: Counterfiet Rolex Submariner with much
smaller date magnification.
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DATE MAGNIFICATION... For authentic Rolexes, the
crystal (on all current date models--excluding the
Sea-Dweller) will have a glass bubble, or "cyclops"
attached to the crystal, positioned over the date. Its
purpose is to magnify the tiny aperture and does so at 2.5
times magnification.
However, on MOST counterfiet models the date magnification
is more like 1.5 times, at best (as shown in the example
above). This may not sound like much of a difference, but
when looking at the dates side-by-side it's obvious. The
date window should practically "fill up" the cyclops--the
fakes don't even come close. It is worth mentioning that
some counterfeits are now featuring a new larger font date
wheel to give the "illusion" of being magnified at a full
2.5 times. |
Comparison of a genuine and counterfeit "Triplock
crown seal".
Left: Genuine Rolex Submariner Triplock
crown with rubber o-ring seal.
Right: Counterfeit Rolex Submariner basic crown
without seal.
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TRIPLOCK CROWN SEAL... Rolex models featuring the
Triplock crown (i.e. Submariner, Sea-Dweller
and Daytona) utilize an extra seal within the threads
of the winding crown's tube. This gasket resembles a black
o-ring and can be visible when the winding crown is
unscrewed fully. As shown in the example above, (most)
counterfeit models will not feature this o-ring seal, but
rather will have basic screw-down threads. It is worth
mentioning that some new counterfeits will feature a
"similar" looking rubber seal, but upon closer examination
you will see that it is merely cosmetic, and is not
functional.
As
shown in the image below, the Triplock crown can be
identified by 3 tiny dots positioned under the trademarked
Rolex "crown" logo, which is engraved on the end on the
winding crown.
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Comparison of a genuine and counterfeit "Yacht-Master
minute hand".
Left: Genuine Rolex Yacht-Master featuring
oversized "minute" hand.
Right: Counterfeit Rolex Yacht-Master featuring
standard sized "minute" hand.
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YACHT-MASTER "MINUTE" HAND... Genuine Rolex
Yacht-Master models feature a "minute" hand which is
considerably thicker than those on other Rolex sports
models. However, to save money, counterfeiters will often
use the same hands found on the Submariner. This can
be easily identified when viewed side-by-side (as shown in
the example above). |
Comparison of genuine and counterfeit "Daytona
hands".
Left: Genuine Rolex Daytona featuring full-sized
"shaped" hands.
Right: Counterfeit Rolex Daytona featuring
under-sized, "flat tip" hands.
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DAYTONA HANDS... Counterfeiters will often use hands
which are of the wrong size and/or shape. In the example
shown above, the genuine Daytona features a "minute"
hand which reaches all the way to the outer "hash" marks.
However, the counterfeit model shown features much shorter
hands. This is often the case because counterfeiters use
whatever stock of parts they have available, which is
usually whatever is the cheapest.
You will also note that the "shape" of the hands on the
counterfeit is incorrect. modern Daytona models
feature hands which are "rounded" on the tips. Again,
counterfeiters will often use whatever hands they have
available, and in this case they have used hands from a
Day-Date model, which are flat on the tip. |
Comparison of genuine and counterfeit "Daytona
registers".
Left: Genuine Daytona featuring properly marked
and positioned registers.
Right: Counterfeit Daytona featuring smaller and
incorrectly marked registers.
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DAYTONA REGISTERS... Genuine Rolex Daytona
models feature mini-registers on the dial which perform
Chronograph "stop watch" functions (i.e. elapsed hours
and minutes). It is also worth mentioning that the large
"sweep" hand on the dial is also part of the stop watch
function, and is not the primary second hand-- the
second hand for the watch is the small 20/40/60
register.
However, counterfeit models will rarely perform these
functions, but rather will be used for "day of week",
"date", and "24-hour time". (Please Note: not all
counterfeit models will be "printed" with these incorrect
functions, but their operations will still be incorrect.)
Furthermore, the size and position of these mini registers
will often be incorrect on counterfeits. As shown in the
example above, the counterfeit model features much smaller
registers which are positioned too far inward on the dial,
while the genuine Daytona features registers which
are positioned much farther outward--almost touching the
3-6-9 hour markers. |
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MICRO-ETCHED CRYSTAL... Brand new for 2002, Rolex has
started micro-etching a tiny "coronet" (or crown)
logo into the crystal, at the 6 o'clock position. This mark
is quite small, so it is difficult to see with the naked
eye. However, when viewed under a loupe, the faint outline
can be distinguished, as seen in the examples above.
(Please excuse the poor quality pics... the only thing more
difficult than locating the etching is photographing it.)
(Please
Note: Rolex has just started phasing-in this micro-etching
process and, to date, not all models have the etching. It is
believed that the etching should appear on most (if not all)
new models produced by the end of 2003, or early 2004.)
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Identification of Rolex "case reference numbers"
Above: The engraving (between the lugs) of a
GENUINE Rolex Submariner.
Below: The "acid etching" (between the lugs) of a FAKE
Rolex Submariner.

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CASE REFERENCE NUMBERS... Probably the most accurate
way to identify a genuine/counterfeit Rolex watch is by
locating the Serial and Case Reference Numbers.
These special identification numbers are engraved on the
side of the case, located between the lugs (as shown in the
example above).
As
you can see in the examples above, the engraving between the
lugs of a genuine Rolex feature very fine lines, which
actually catch the light similar to that of a diamond cut
edge. However, (some) counterfeits will feature a sandy
(acid) etched appearance, as seen in the example above.
Furthermore, the spacing on these numbers is often too close
together. It is worth mentioning that counterfeiters
frequently use the SAME numbers on their watches. Thus, the
example shown above: "R863698" is seen quite often, and is a
pretty good sign of a fake |
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ABOVE: New for 2005, Rolex has started engraving
the Case's Serial Number into the
inside edge of the case (at the 6 o'clock position,
under the crystal and below the bezel), as
shown in these images, which were taken at BASELWORLD
2005, in Switzerland in early April.
BELOW: A close-up view of the same watch, you can
clearly see the Serial Number
"F982176", engraved into the case at the 6 o'clock
position, with "ROLEX" engraved
repetitiously around the dial in a circular fashion.
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A Brief Explanation of the Rolex Serial Numbering
System...
In 1927, Rolex began issuing every Rolex Oyster case a
unique serial number to distinguish them from one
another. Around 1953, the numbers reached the 999,999
mark, at which time Rolex decided against adding a 7th
digit, thus continuing into the "millions"--Instead,
they started the sequence aver at 100,001.
Around this ame time, Rolex had initiated another dating
system--They stamped the inside of the case back with a code
consisting of a Roman numeral and two numbers. The Roman
numerals were I, II, III, IV, which represented which
quarter of the year the watch was produced. The numbers
simply represented the two-digit year in which the watch was
produced. Therefore, the code III 53 would represent the 3rd
quarter (i.e. July-September) of 1953--this code continued
until around 1970.
In the early 1960s, Rolex once again reached the 999,999
mark, but this time added a 7th digit and
continued until mid 1987, when the numbering reached
9,999,999. At this time, Rolex elected to start numbering
with a letter prefix (e.g. R000001).
The system started with the letter "R", whcih was then
subsequently followed by L-E-X. Thus spelling out the word
"ROLEX" with the "O" being omitted, to help avert any
possible confusion with the number "0". This sequence
continued through November 1991, when a new numbering
system was introduced utilizing the letters N, C and S,
which took them through 1993. In 1994, Rolex started yet
another sequence with the letters: W, T and U, then A, P,
and K in subsequent years.
To add to the confusion, many of these prefixes have run
concurrently over the past few years, giving the appearance
of a random numbering system. Therefore, only Rolex
knows exactly when any particular watch was made and
they aren't talking.
The following list is comprised of known serial numbers for
the years listed. By checking a particular serial number
against this list you should be able to date a watch with
reasonable accuracy. However, it is no guarantee as to when
your watch was shipped from the factory. Furthermore,
this list only applies to Rolex Oyster-cased watches, and
should NOT be used for Tudor, or vintage non-Oyster Rolex
watches.
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